There are a lot of similarities between the face-to-face networking we do at business association meetings, and the virtual networking we do using social media outlets like Facebook, LinkedIn and Twitter. In fact, the same mistakes made when we are “belly-to-belly” at traditional networking events will also sour the results of your online networking efforts [...]

Hello 2010.  The beginning of the year is a great time to review your public relations and marketing efforts and that includes your Social Media strategy. Yes, you need a strategy for using Social Media.  It’s an essential tool for business growth and deserves your attention.
Here are 5 quick tips to help you get started:
1)      [...]

In order to meet the rapidly growing needs of our clients, we have expanded beyond traditional and on-line Marketing and Public Relations to include Social Networking for Business, Website Content and Search Engine Optimization.
According to Bob Silverstein, Vice President of Communications, “A strong on-line presence is the most cost-effective way for an organization to get [...]

If you ask successful small business owners and managers about whether they use Public Relations you might get that “deer in the headlights” look.  They don’t want to tell you their secret to success.  They don’t want you to know their prized “ace in the hole”.  They don’t want tell you how they get all [...]

I was speaking to a group of entrepreneurs and solopreneurs the other night when someone asked me if public relations is really effective. We all know too many business owners who view PR as an expense rather than part of their overall sales strategy.