Words I Love To Hate

Jargon, corporate-speak, coined-terms – have always seemed to be words people toss out to sound smarter, more in tune and a cut above the hoi polloi.

In realitylove-hate all they do is obfuscate clear, concise communications. And in PR and Marketing aren’t we all about clearly getting across the point?

So, in the category of words I love to hate the winners are:

Circle Back – it ...

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OFF FOR THE HOLIDAY? IT’S A GREAT TIME TO CLEAN UP YOUR ONLINE PRESENCE!

It’s holiday time and many of us will close up and enjoy the long weekend.

Maybe you’ll take the family to the beach, go on a quick “getaway” vacation, watch fireworks or enjoy a good ‘ol BBQ.

Why not take advantage of the extra time off to polish off a vital marketing chore that’s often neglected? If you haven’t updated your website and social media accounts in a while, this long weekend is the perfect opportunity to re-energize them. Do you have ...

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SOCIAL MEDIA FOR BUSINESS IS NOT SOCIAL AT ALL

When your business engages in Social Media it is a key part of your marketing strategy.  It one of the most influential, cost-effective and powerful forms of marketing. It gives you the power to promote your business, personalize client relationships and build your brand.

Social Media has forever changed how businesses market themselves.

Thanks to Facebook, Twitter, LinkedIn, Google+ and the rest, your business can now market to current and potential customers with the click of a mouse.

But it takes a serious ...

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4 PITFALLS THAT EAT UP YOUR MARKETING DOLLARS

wasteOur bread and butter is marketing & public relations and we can’t help but critique everything we see. Amazingly, we keep seeing the same 4 mistakes being made time and time again. If you avoid these 4 Pitfalls, you’ll maximize your marketing ROI.

First Mistake – No Compelling Reason to Buy
Let’s face it, we’d all love to have everyone instantly recognize our logo and ...

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4 SIMPLE STEPS TO MEDIA COVERAGE

Editors and Producers receive 100’s of press releases every day sent by people and companies who believe thier story merits coverage.  But there is only so much space in newspaper or magazine and very limited time on TV and radio.  So how can you increase your chance of getting coverage?  Become “NEWSworthy”.

4 Simple Steps To Media Coverage

1. Get Active In Your Community
Volunteer for business and civic organizations. You’ll not only generate positive press for the organizations in which you ...

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Miami Coalition for the Homeless Engages Tenbrook Associates Marketing & Public Relations for 5th Annual Student Competition

The Miami Coalition for the Homeless has engaged Tenbrook Associates Marketing & Public Relations to manage, revitalize and publicize the 5th Annual Student Competition which will be held in conjunction with the Miami International Film Festival. The purpose of the competition is to create entertaining and thought provoking media focused on the impact of homeless in Miami-Dade County.

High school student from throughout Miami-Dade County are eligible to participate in the program and will be asked to submit entries in the ...

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