Words I Love To Hate

Jargon, corporate-speak, coined-terms – have always seemed to be words people toss out to sound smarter, more in tune and a cut above the hoi polloi.

In realitylove-hate all they do is obfuscate clear, concise communications. And in PR and Marketing aren’t we all about clearly getting across the point?

So, in the category of words I love to hate the winners are:

Circle Back – it ...

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Compassion & Choices Miami Picks Tenbrook Associates To Create Digital Footprint

The Miami section of Compassion and Choices has selected Tenbrook Associates Marketing & Public Relations to create their digital footprint.  This process includes designing and building their website, implementation of search engine optimization, creating an e-newsletter and implementing an awareness campaign.

Compassion & Choices is the leading nonprofit organization committed to helping everyone have the best death possible. For over 30 years they have provided free consultation, planning resources, referrals and guidance, and across the nation to protect and ...

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4 Reasons You NEED a PR/Marketing Firm

A PR1/Marketing Firm brings a lot to the table. For starters, we manage the way the public (which includes your current and future clients) perceives you and your business.So, why is it important to have a PR/Marketing Firm manage your appearance?

1. PR is Marketing. At the end of the day “it is what it is.” Just like hiring a graphic artist to design ...

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Oh, How I Hate Networking

NetworkingPeople who know me think I can just walk into a room and – viola – I’ve made a new business acquaintance. Nothing could be father from the truth. You see, I hate networking!

So, over the years I’ve put together a little routine that works for me – and I’m egotistical enough to share it with you.

First, I dress appropriately for the event. ...

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GOOGLE HATES WEBSITES THAT ARE NOT MOBILE FRIENDLY

No matter how beautiful your website is, how perfect your key words, or how great your current ranking — Google is now ranking websites on their mobile friendliness.  In the world of SEO this major change has been nicknamed “Mobile-geddon” because of how “apocalyptic” it could be for millions of websites.  Is yours one of them?

When was the last time you viewed your website on your iPhone, android phone, or tablet?  Weirdly positioned graphics, off center text, anything that makes ...

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4 WAYS PUBLIC RELATIONS INCREASES $ALES

…and why it is crutial to your continued success

The bottom line is Public Relations gets the word out about you, your company, your products and services to those who could potentially buy from you.  Here’s how it’s done:

Brand Awareness – Public Relations is recognized as the most effective way to build brand awareness.  It allows you to share much more detail about your product, service or company to your target audiences.

Business To Business Outreach – PR firms have connections they ...

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Andy Abbate Named To GeekiGirls Board of Directors

Geeki Girls has named Andy Abbate, president of Tenbrook Associates Marketing & Public Relations, to their Board of Directors.  Geeki Girls was founded with the mission to encourage middle and high school aged young women to pursue careers in technology, science, math, engineering and the arts.  Their signature program, GeekiWood, provides creative, interactive programs and events demonstrating how these fields are relevant to their everyday lives.

Mr. Abbate has long been active in the community serving with ...

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OFF FOR THE HOLIDAY? IT’S A GREAT TIME TO CLEAN UP YOUR ONLINE PRESENCE!

It’s holiday time and many of us will close up and enjoy the long weekend.

Maybe you’ll take the family to the beach, go on a quick “getaway” vacation, watch fireworks or enjoy a good ‘ol BBQ.

Why not take advantage of the extra time off to polish off a vital marketing chore that’s often neglected? If you haven’t updated your website and social media accounts in a while, this long weekend is the perfect opportunity to re-energize them. Do you have ...

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4 PITFALLS THAT EAT UP YOUR MARKETING DOLLARS

wasteOur bread and butter is marketing & public relations and we can’t help but critique everything we see. Amazingly, we keep seeing the same 4 mistakes being made time and time again. If you avoid these 4 Pitfalls, you’ll maximize your marketing ROI.

First Mistake – No Compelling Reason to Buy
Let’s face it, we’d all love to have everyone instantly recognize our logo and ...

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Miami Coalition for the Homeless Engages Tenbrook Associates Marketing & Public Relations for 5th Annual Student Competition

The Miami Coalition for the Homeless has engaged Tenbrook Associates Marketing & Public Relations to manage, revitalize and publicize the 5th Annual Student Competition which will be held in conjunction with the Miami International Film Festival. The purpose of the competition is to create entertaining and thought provoking media focused on the impact of homeless in Miami-Dade County.

High school student from throughout Miami-Dade County are eligible to participate in the program and will be asked to submit entries in the ...

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