Words I Love To Hate

Jargon, corporate-speak, coined-terms – have always seemed to be words people toss out to sound smarter, more in tune and a cut above the hoi polloi.

In realitylove-hate all they do is obfuscate clear, concise communications. And in PR and Marketing aren’t we all about clearly getting across the point?

So, in the category of words I love to hate the winners are:

Circle Back – it ...

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4 Reasons You NEED a PR/Marketing Firm

A PR1/Marketing Firm brings a lot to the table. For starters, we manage the way the public (which includes your current and future clients) perceives you and your business.So, why is it important to have a PR/Marketing Firm manage your appearance?

1. PR is Marketing. At the end of the day “it is what it is.” Just like hiring a graphic artist to design ...

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Oh, How I Hate Networking

NetworkingPeople who know me think I can just walk into a room and – viola – I’ve made a new business acquaintance. Nothing could be father from the truth. You see, I hate networking!

So, over the years I’ve put together a little routine that works for me – and I’m egotistical enough to share it with you.

First, I dress appropriately for the event. ...

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OFF FOR THE HOLIDAY? IT’S A GREAT TIME TO CLEAN UP YOUR ONLINE PRESENCE!

It’s holiday time and many of us will close up and enjoy the long weekend.

Maybe you’ll take the family to the beach, go on a quick “getaway” vacation, watch fireworks or enjoy a good ‘ol BBQ.

Why not take advantage of the extra time off to polish off a vital marketing chore that’s often neglected? If you haven’t updated your website and social media accounts in a while, this long weekend is the perfect opportunity to re-energize them. Do you have ...

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