Words I Love To Hate

Jargon, corporate-speak, coined-terms – have always seemed to be words people toss out to sound smarter, more in tune and a cut above the hoi polloi.

In realitylove-hate all they do is obfuscate clear, concise communications. And in PR and Marketing aren’t we all about clearly getting across the point?

So, in the category of words I love to hate the winners are:

Circle Back – it ...

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GOOGLE HATES WEBSITES THAT ARE NOT MOBILE FRIENDLY

No matter how beautiful your website is, how perfect your key words, or how great your current ranking — Google is now ranking websites on their mobile friendliness.  In the world of SEO this major change has been nicknamed “Mobile-geddon” because of how “apocalyptic” it could be for millions of websites.  Is yours one of them?

When was the last time you viewed your website on your iPhone, android phone, or tablet?  Weirdly positioned graphics, off center text, anything that makes ...

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4 WAYS PUBLIC RELATIONS INCREASES $ALES

…and why it is crutial to your continued success

The bottom line is Public Relations gets the word out about you, your company, your products and services to those who could potentially buy from you.  Here’s how it’s done:

Brand Awareness – Public Relations is recognized as the most effective way to build brand awareness.  It allows you to share much more detail about your product, service or company to your target audiences.

Business To Business Outreach – PR firms have connections they ...

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Andy Abbate Named To GeekiGirls Board of Directors

Geeki Girls has named Andy Abbate, president of Tenbrook Associates Marketing & Public Relations, to their Board of Directors.  Geeki Girls was founded with the mission to encourage middle and high school aged young women to pursue careers in technology, science, math, engineering and the arts.  Their signature program, GeekiWood, provides creative, interactive programs and events demonstrating how these fields are relevant to their everyday lives.

Mr. Abbate has long been active in the community serving with ...

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4 SIMPLE STEPS TO MEDIA COVERAGE

Editors and Producers receive 100’s of press releases every day sent by people and companies who believe thier story merits coverage.  But there is only so much space in newspaper or magazine and very limited time on TV and radio.  So how can you increase your chance of getting coverage?  Become “NEWSworthy”.

4 Simple Steps To Media Coverage

1. Get Active In Your Community
Volunteer for business and civic organizations. You’ll not only generate positive press for the organizations in which you ...

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