Challenge: Founded in 1989, Miguel Lopez, Jr. is a family owned asphalt company, well known in Miami-Dade County, but facing an economy that was negatively impacting the construction industry as a whole. While its certification as both a Hispanic and Minority Business Enterprise helped it obtain business, the company needed to increase sales.
Strategy: We rebranded the company keeping the founder’s name highlight its core competencies. We updated their logo and created a modern, sleek and easy to navigate website. We developed a Social Media Action Plan and launched targeted social media campaigns using new messaging, creative graphics, photos and video on Facebook, Instagram, Linked-In and Twitter. This was supplemented with press releases and having the owners attend key industry events in South Florida, Tallahassee and Washington D.C.
Results: The company looked fresh and modern in the eyes of South Florida general contractors who began providing them with new projects. While the company name was familiar in the industry, many contractors were meeting the owners for the first time. Their Social Media and website views quickly gained traction thanks to creative content coupled with Google Ad Words and Facebook campaigns. The business grew dramatically and was named to Inc.’s 2017 List of the top 5000 Privately Owned Businesses in the United States.